Description

The Business Call to Action Alliance is a global joint advocacy platform providing public recognition for the private sectors contribution to development. BCtAs mission is to challenge companies to advance core business activities that are inclusive of poor populations and thus contribute to the achievement of sustainable development goals. Worldwide, 94 companies have responded to BCtA by making commitments to improve the lives and livelihoods of millions through commercially-viable business ventures that engage low-income people as consumers, producers, suppliers, and distributors of goods and services.